Hasselblad has been synonymous with photography since its earliest days. But it was Victor Hasselblad's invention of first the 1000 and then the 500 series in the 1950's that turned a camera into an icon. Here in a small, robust, rectangular box was an unrivalled combination of camera reliability and image quality. Such was the lead that it had over its competitors it became the choice for NASA's space programme. Edwin “Buzz” Aldrin's shots of Neil Armstrong, the first man on the moon, were taken with a Hasselblad 500EL/70.
The same relentless pursuit of excellence motivates us in the digital age. Today we are the authors of the world's most advanced medium format digital system and the owners of a truly global brand. Photographers who want to excel in their craft can now get their hands on a Hasselblad in 75 countries.
