Bron Elekronik AG has been making lighting and flash systems for photographers since 1958. The company’s anniversary slogan - "50 Light Years Ahead" – reflects the fact that it’s market leadership is based on 50 years of light, so to speak.

The success story really began in 1948 when brothers Pierre and Joseph Bron established Bron & Co. in Basel. A year later, they were appointed Dimitri Rebikoff’s distributer of flash units for studio photographers. In 1958, the brothers founded Bron Elekronik AG to develop, manufacture and globally market professional studio flash units. In 1962, they parted ways: Joseph purchased all the shares of Bron & Co. and Pierre acquired Bron Elekronik AG. In the 1970s and 1980s Bron expanded its distribution network and opened subsidiaries in all major markets. In 1990, Pierre Bron transferred the leadership of the company to his son Jacques who has been running it in his father’s spirit ever since.