It's more than the 50 years since Victor Hasselblad produced his first camera. Victor wouldn't recognise the world that we photograph in today but one thing would be familiar. The same uncompromising pursuit of image quality that inspired him.

Never more so than with the new H4D. It works seamlessly with our unrivalled range of lenses. Digital lens correction removes even the slightest distortion or imperfection, and groundbreaking True Focus with Absolute Position Lock guarantees true, accurate focusing throughout an image. The result: more detail and clarity, increased depth of field and perfect colour.

But while the H4D may be our cleverest system, it's as easy to use as the easiest DSLR. New Phocus 2.6 software has been designed so that you're up and running in less than 20 minutes. Get your hands on it and see for yourself.